The new ‘it’ item among wealthy people is a $20,000 at-home oxygen chamber that promises to fight aging and boost libido

• At-home hyperbaric oxygen chambers are the new craze for the wealthy.
• Athletes use the machine to boost performance, but many older individuals have turned to it for anti-aging treatment.
• These chambers can cost around $20,000 a pop, and many entrepreneurs and doctors have found success in selling them full time.

There may be no fountain of youth, but there could be a chamber. Just ask Atlanta, Georgia-based Louis Hilliard. 

“I’m 49 years old, but look at me, and you’d think I was in my 30s,” he told Insider. “I’d like to say I’m younger, but I can’t quite do that. My hair is not getting as grey as everyone else, I don’t wear glasses, and my sexual performance is still off the chain.”

For all that, he credits one age-defying device: a hyperbaric oxygen chamber. Hilliard is a trained chiropractor, but is such an evangelist for this gizmo that he’s pivoted to selling them full time.