- Social media is becoming a more important tool for corporate communications.
- Data from the business advisory firm Brunswick shows that 81% of employees say it’s important for business leaders to actively communicate on social media.
- When managed effectively, a company leader’s social media presence can build trust in a company and make potential employees view the company in a positive light.
- To do that, leaders will need to be authentic, show compassion, and consider branching out to different forms of social media.
Social media has become an increasingly central way for leaders to project a positive image, both within the company and externally.
Word abonnee van Business Insider