- Media experts say forays into ad-based streaming will influence content strategy at Netflix and Disney+.
- But changes won’t come overnight, and streamers will be careful not to alienate subscribers, they said.
- Netflix’s ad-based streaming tier launched in November, followed by Disney+’s offering in December.
Netflix and Disney+ have launched ad-supported services to expand their appeal and revenue opportunities amid softening subscriber growth. And as the top streamers draw Madison Avenue closer, industry experts believe their appetites for new projects and shows could change over time to satisfy advertisers that are targeting certain audiences and measurements.