Apple’s latest startup acquisition could give its music service a jolt. On Monday, Apple officially announced it was buying Shazam, maker of a popular music-recognition app. It’s not hard to understand why the iPhone maker might have been interested in Shazam. As we can see in this chart from Statista, users of the company’s app grew quickly up to 2015, and were expected to have doubled to 1 billion between 2014 and 2016.
Apple has been cagey about its plans for the app. But Shazam has been known to spur music downloads, and it’s a good bet the tech giant will try to use the app and its data to boost Apple Music.