• I recently visited McDonald’s while on a trip to Seoul, South Korea.
  • The bulgogi burger was the best item I tried on the McDonald’s menu there.
  • In some ways, the bulgogi burger reminded me of the iconic Big Mac. It’s a compact burger, without too many toppings, that packs a punch thanks to its distinctive flavor.
  • Visit Business Insider’s homepage for more stories.

Some people might scoff at the idea of visiting the American fast-food giant McDonald’s while in South Korea, a country with an abundance of cheap, delicious food.

I would argue, however, that visiting McDonald’s restaurants around the world offers a unique look into how the fast-food chain tweaks its menu to match local tastes.

Overall, my recent trips to McDonald’s locations in Seoul were a bit of a disappointment. The mozzarella-stick-topped burger was a downright nightmare, while other aspects of the chain simply reminded me of the US.

But if you’re a fast-food fan visiting McDonald’s in South Korea, there is one menu item I would recommend. The McDonald’s bulgogi burger is a perfect example of how the chain has adapted the menu to win over locals – and a pretty tasty example at that.


My first taste of the bulgogi burger was in the form of the egg bulgogi burger.

Foto: sourceKate Taylor/Business Insider

Read more: I went to McDonald's in South Korea and discovered why it's a worthy destination for any fast-food-obsessed American visiting the country


The burger, which was about the size of a Big Mac, is made with pork and flavored with a sweet sauce. First created by McDonald's to win over Korean customers, the bulgogi burger has become an iconic menu staple in South Korea.

Foto: sourceKate Taylor/Business Insider

The thin patty was richer and softer than a classic McDonald's beef patty you would get back in the US, with an almost velvety texture. It was covered in a goopy, sweet sauce.

Foto: sourceKate Taylor/Business Insider

This burger's biggest weakness was its somewhat chalky egg, which tasted as if it were plucked straight from a McMuffin. It did not add anything to the burger except a rubbery texture.

Foto: sourceKate Taylor/Business Insider

I tried the burger a second time, sans egg. It was even better without!

Foto: sourceKate Taylor/Business Insider

Without the egg, I could more clearly pick up the richness of the patty and the intense sweetness of the sauce. In some ways, the bulgogi burger reminded me of the Big Mac. It's a compact burger, without too many toppings, that packs a punch thanks to its distinctive flavor.

Foto: sourceKate Taylor/Business Insider

The McDonald's bulgogi burger might be too sweet for some. But if you want to understand McDonald's in South Korea, you couldn't pick a tastier option.

Foto: sourceKate Taylor/Business Insider