- Personal-finance apps like Robinhood and Acorns have surged up the download charts.
- Many influencers earn revenue by driving affiliate-link sign-ups for these hot fintech apps.
- Insider breaks down the commission rates of different apps and tips for getting started.
As personal-finance apps like Robinhood and Acorns surge, some influencers are making big sums of money promoting them through affiliate links.
Personal finance has historically been a lucrative area for YouTube creators because of its high ad rates. But affiliate marketing – where creators earn money by driving sales or sign-ups – has increasingly become the revenue source of choice for some finance-focused influencers.
“I would go so far as to label myself an affiliate marketer before I would label myself a YouTuber at this point,” said personal-finance creator Ryan Scribner, who has 706,000 YouTube subscribers. “Because that’s how dominant this is for my business. Last year, and the year prior, affiliate revenue was about 50% of my earnings.”
