- Hanako Maeda, fashion designer at the brand ADEAM, showed her Spring/Summer 2020 collection during New York Fashion Week (NYFW) this September.
- While the collection took around six months to pull together, the logistics of this runway show took around five days from start to finish.
- We spent some pre-show time with the ADEAM team and talked with them about everything that went on in the five days leading up to and including the show this September.
- Maeda had her core team, but she also employed stylist Ada Kokosar, casting director Barbara Nicoli, hairdresser Laurent Philippon, and makeup artist Sada Ito to help her get the job done and turn runway models into “creatures that live in the sea … ethereal and beautiful,” she said.
- Even though the actual show only lasts around 10 minutes, Maeda told Insider it’s important to her that people understand how much work goes into creating a collection: “It seems glamorous … but every designer and team puts so much care and effort into creating a new collection. For a designer, it’s like raising a child or having a baby.”
- Here’s the day-by-day breakdown of what it takes to pull off a NYFW show.
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