Premium De marketingbaas van Meta legt uit hoe artificial intelligence helpt om de advertentie-inkomsten te verbeteren Lauren Johnson 02 feb 2023
Premium A top Unilever exec breaks down the CPG giant’s investments in e-commerce advertising and why it’s pushing for retailers to adopt better measurement standards Lauren Johnson 23 jan 2023
Premium De vooruitzichten voor de advertentiemarkt zijn niet al te best in 2023, maar er zijn flinke verschillen: dit worden de winnaars en verliezers Lauren Johnson 07 dec 2022
Premium Crypto firms like Binance, Grayscale, and OKX are pouring money into marketing to regain trust and save their companies from the fallout of the FTX implosion Lara O’Reilly, Reed Alexander, Lauren Johnson, Claire Atkinson 02 dec 2022
Premium As advertisers cut spend, ads on Google, Meta, and Amazon are cheaper than they’ve been all year — but marketers don’t expect it to last Lauren Johnson 03 nov 2022
Premium Dit zijn 3 dingen die Amazon doet om een dominante speler te worden op de advertentiemarkt die zich kan meten met Google Lauren Johnson 02 nov 2022
Premium The ad industry is preparing for a huge blow from an economic downturn with hiring freezes and by cutting back on projects Lara O’Reilly, Lindsay Rittenhouse, Lauren Johnson, Elizabeth Pham Janowski 24 okt 2022
Seeking nominations for the marketing tech companies who are leading the industry in 2022 Lauren Johnson 06 jul 2022
Premium 5 challenges advertisers and marketers will be tackling at Cannes Lions, as new players like Amazon, Netflix, and TikTok compete for brand dollars Claire Atkinson, Lauren Johnson, Lucia Moses, Lindsay Rittenhouse 09 jun 2022
Premium Google geeft adverteerders nieuwe manieren om de prestaties van advertenties te meten, nu volgcookies worden afgeschaft Lauren Johnson, Business Insider Nederland 23 mei 2022