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  • Big Tech missed Wall Street’s earnings expectations, partly from a drop in advertising revenue.
  • Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining.
  • Insider compiled data to show the swings in ad prices over the past year.

Digital ad prices have been skyrocketing since 2020.

But as the economy nears a recession, advertisers have reigned in spend. Meta and Google both suffered declines in their ad businesses and missed earnings expectations. While Amazon’s ad revenue grew 30% year-over-year, it warned of weaker-than-expected holiday sales, suggesting that advertisers may cut back if consumers spend less.

Digital ad prices are declining due to a number of factors:

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