Premium Hoe Microsoft probeert om met AI-toepassing meer advertentie-inkomsten te genereren voor zoekmachine Bing, ten koste van Google Lara O’Reilly 14 mrt 2023
Premium Crypto firms like Binance, Grayscale, and OKX are pouring money into marketing to regain trust and save their companies from the fallout of the FTX implosion Lara O’Reilly, Reed Alexander, Lauren Johnson, Claire Atkinson 02 dec 2022
Premium The ad industry is preparing for a huge blow from an economic downturn with hiring freezes and by cutting back on projects Lara O’Reilly, Lindsay Rittenhouse, Lauren Johnson, Elizabeth Pham Janowski 24 okt 2022
Premium Apple is rolling out new ads that could grow its booming ad division by $1 billion a year. Here’s how they work, how they’re priced, and what they say about its broader ad ambitions Lara O’Reilly 18 aug 2022
Premium 3 reasons Google is struggling to kill the tracking cookie Lara O’Reilly, Ryan Joe 05 aug 2022
Premium Apple versus Meta: hoe Tim Cook met een uitgekookt privacybeleid het verdienmodel van Mark Zuckerberg ondermijnt Lara O’Reilly 28 jul 2022
Premium Inside Google’s fierce Goliath-versus-Goliath fight against Amazon for shopping dollars Lara O’Reilly 12 mei 2022
The Ukrainian ad industry has united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus Lara O’Reilly 03 mrt 2022
