Apple’s nascent ad business faces more competition than ever, and it’s set to launch a major charm offensive to get big advertisers to buy in Lara O’Reilly, Claire Atkinson 25 mei 2023
Google is pressing ahead with its plan to kill off cookies. Advertising and privacy groups aren’t convinced its cookie alternatives are ready for public consumption Lara O’Reilly 18 mei 2023
CEO’s van grote mediabureaus leggen uit hoe kunstmatige intelligentie de reclamewereld verandert Lara O’Reilly 02 mei 2023
De advertentietak van Google toont tekenen van kwetsbaarheid die uiterst zeldzaam zijn Lauren Johnson, Lara O’Reilly, Ryan Joe 25 apr 2023
TikTok stuurde dit document over ‘Mythe versus Feit’ naar adverteerders, na ondervraging van de CEO door het Amerikaanse Congres Lara O’Reilly 28 mrt 2023
Hoe Microsoft probeert om met AI-toepassing meer advertentie-inkomsten te genereren voor zoekmachine Bing, ten koste van Google Lara O’Reilly 14 mrt 2023
Crypto firms like Binance, Grayscale, and OKX are pouring money into marketing to regain trust and save their companies from the fallout of the FTX implosion Lara O’Reilly, Reed Alexander, Lauren Johnson, Claire Atkinson 02 dec 2022
The ad industry is preparing for a huge blow from an economic downturn with hiring freezes and by cutting back on projects Lara O’Reilly, Lindsay Rittenhouse, Lauren Johnson, Elizabeth Pham Janowski 24 okt 2022
Apple is rolling out new ads that could grow its booming ad division by $1 billion a year. Here’s how they work, how they’re priced, and what they say about its broader ad ambitions Lara O’Reilly 18 aug 2022
