Welcome to this week’s Influencer Dashboard newsletter!

This is Amanda Perelli, writing to you from my desk at home, and here’s an update on what’s new in the business of influencers and creators.

First off, I’m lucky enough to be able to work from home, and I hope all of you are healthy and staying safe!

This week, my colleague Dan Whateley and I caught up with several creators across YouTube and Instagram, along with industry experts, on how they are adjusting their businesses to continue to make a living during the coronavirus pandemic and the resulting economic turmoil.

As many brand deals stall, influencers are starting to switch up their strategies, focusing on long-term bets like direct-to-consumer businesses or alternative revenue streams like consulting, teaching, and coaching.

"Our entire company is at a standstill at the moment and I don't really know when jobs or campaigns will happen again in the next month," said Audree Kate Lopez, a fashion stylist, consultant, and influencer with nearly 30,000 followers on Instagram.

Lopez said during this downtime she is focusing on getting organized internally and creating content at home that she normally doesn't have time to do.

And the influencer-marketing firm Sapphire Apps told Dan that it's no longer conducting photo shoots with influencers for brand campaigns, instead turning to animation and user-generated content filmed by influencers at home that's then edited by the Sapphire team afterwards. (Read the full post here.)

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More industry updates on the impact of the coronavirus pandemic:

FaZe Clan's top recruiters explain how to join the red-hot gaming organization and what they look for in new members

FaZe Clan offset Charity

Foto: Faze Clan. Source: FaZe Clan

FaZe Clan is a multimillion-dollar gaming organization focused on esports and video content creation.

Kevin spoke to Vera Salamone, FaZe Clan's director of talent, and Erik Anderson, FaZe Clan's head of esports, on what FaZe Clan looks for in new recruits.

Anderson said FaZe is constantly recruiting on a global scale to find the best players to represent the team.

"I don't want to have to call a guy to wake him up to get him to and play video games as his career," Anderson said. "I want someone that's hungry to go and compete at a high level and understands that they're in a really amazing place to do that."

Read the full post on how to join FaZe Clan, here.

Inside YouTube's secretive Google Preferred program, which can boost a creator's income and signal they've 'made it'

Remi Cruz

Foto: Remi Cruz. Source: Jon Kopaloff/Getty Images

For a YouTube creator, joining "Google Preferred" - the company's top-tier monetization category - means you've made it.

Dan spoke to creators like Remi Cruz, a YouTube star who posts DIYs, cooking tutorials, and makeup and fashion videos for her 2.5 million subscribers, and other individuals familiar with how Google Preferred works to learn more about the company's secretive program.

Google Preferred videos tend to make more money because they command higher CPMs (cost per thousand views) than YouTube's standard AdSense (biddable pre-roll, mid-roll, and post-roll) monetization, according to multiple sources who spoke to Business Insider.

"In the beginning with Google Preferred, it definitely boosted [revenue]," Cruz noted. "But since then I think it's been climbing depending on the quarter that I'm in."

But how do you get into the program? Dan has the inside details.

Read the full post to learn more about the Google Preferred program, here.

The TikTok metrics that matter for a successful sponsorship deal between an influencer and a brand, according to industry insiders

James Henry

Foto: James Henry has 2.7 million followers on TikTok. Source: James Henry

TikTok has become one of the most popular apps among Gen Zers and brands are looking to leverage the massive reach its creators have.

I spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 2020 on TikTok.

"On TikTok, it doesn't matter how many followers you have, that's not the main metric of success," said David White, head of influencer management at Whalar Stars. "It's all about how many views you're getting."

From a branding perspective, TikTok is good for its volume of impressions and reach, and Instagram is the place to drive sales, said Alex Devlin from WME.

Read the full post on the TikTok metrics brands are paying attention to, here.

What else happened on BI Prime this week:

Here's what else we're reading:

Thanks for reading! Send me your tips, comments, or questions: [email protected].

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