• Walmart says it has no plans to change its Pride collection following the backlash against Target.
  • Target said workers were threatened over its Pride items, leading it to pull them from some stores.
  • Walmart said it hasn't received any such threats and hasn't changed its security measures.

Walmart is standing firm on its Pride Month merchandise following Target's decision to pull its collection from some stores after receiving threats.

Walmart's chief merchandising officer, Latriece Watkins, told reporters gathered at the company's Bentonville, Arkansas, headquarters Wednesday that it hasn't made any changes to this year's product array. 

"We have merchandise that we sell all year that supports different groups," Watkins said, according to Bloomberg. "In this particular case, we haven't changed anything in our assortment."

Walmart's "Pride & Joy" collection features both Pride-themed editions of items from popular brands and products created by LGBTQ-founded brands, including Pride t-shirts, gender-inclusive enamel pins, and Pride-themed accessories and home decor. 

Watkins said Wednesday that Walmart hasn't received any threats over its collection, according to Reuters

"In this particular case, when we think about security ... we have not done anything in particular differently related to security in our stores," Watkins said.

Late last month, Target made the decision to pull some Pride-themed merchandise and remove Pride displays at some of its stores after store workers and call-center employees were subjected to violent threats. A transgender-friendly swimsuit in particular sparked outrage among conservatives on social media over incorrect claims it was marketed to children, along with a line of products critics claimed were "Satan-inspired." 

That outcry over Target's Pride merchandise comes after a similarly anti-LGBTQ campaign targeting Bud Light earlier this year when the beer maker partnered with a trans influencer. Bud Light reportedly saw sales dip 17% in a week after conservatives on social media called for a boycott of the beer.  

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