TikTok is the No. 1 social-media app for Gen Z to shop on, but Facebook rules among millennials and boomers. Here are 4 key takeaways from a new survey on social shopping

• Almost 70% of US consumers have used a social-media platform to buy products, a new survey found.
• TikTok is the preferred platform for Gen Z to buy, while millennials and boomers still use Facebook.
• Here are 4 key takeaways from a survey of 1,000 Americans run by creator-management platform Grin.

Over two thirds of Americans (68%) have bought products directly on social-media apps, and 26% buy products in-app more than once a week, a new survey from the creator-management platform Grin found.