What is Snapchat Spotlight? How to promote your videos on the TikTok-like feature of the app

Man with cell phone in front of green bricks — Snapchat's Spotlight feature is a tool for promoting videos on the platform.
Tim Robberts/Getty Images

Snapchat's Spotlight feature is a TikTok-like component for promoting viral videos from the Snapchat community.
Anyone can submit videos to Spotlight from the top of the "Send To" page.
Here's everything you need to know about Spotlight on Snapchat, including tips for getting your snaps accepted.
Visit Insider's Tech Reference library for more stories.

One way to know when a new social media platform is popular is when you see established social media apps mimicking what makes the new one successful. That's the case with Snapchat's Spotlight.

What to know about Snapchat's Spotlight feature

The Spotlight feature on Snapchat is a dedicated tab in the Snapchat app (the last tab on the right) for promoting short viral videos from the Snapchat community, much like TikTok.

But unlike TikTok, your Spotlight video won't have a comments section, and other users won't be able to see your display name unless you are 18 and older and have a public profile.

Tips for getting a snap onto Spotlight

Before you submit a snap to Spotlight, you should take care to make a good submission so it's more likely to be accepted and published. Here are some tips to keep in mind:

Spotlight snaps need to adhere to Snapchat's community guidelines and be suitable for all audiences.

Quick tip: In the US, you also need to be 13 or older to participate. Age requirements vary by country and region.
Spotlights must be video - still images and text-only snaps are not accepted.
Don't submit sponsored snaps or attempt to sell products or services within the spotlight video.
All videos must be vertical and can be up to 60 seconds long at a maximum.
You should add a hashtag topic when you submit the snap to Spotlight.
Snapchat wants Spotlight snaps to be the best that the community has to offer, so you should strive to be creative, incorporating tools like sounds, lenses, and GIFs.
Only submit original content you created, and don't infringe on copyright - for example, only use music from Snapchat's library.

How to enable and use Snapchat filters and lenses on an iPhone or Android phone How to send GIFs on Snapchat by attaching them to your photos or videos How to use Snapchat to communicate with friends in various ways on the multimedia messaging app 'How long are Snapchat videos?': How to take longer Snapchat videos and share them with your contacts

Read the original article on Business Insider