Wendy’s will air its debut Super Bowl ad during the big game this year – and the idea for the commercial all stemmed from a public spat the restaurant chain had with a user on Twitter.

Late last month Wendy’s tweeted out a photo, saying its beef is “way too cool to ever be frozen.”

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https://api.twitter.com/1/statuses/oembed.json?url=https://twitter.com/Wendys/status/814975590474207232

Twitter user “Thuggy D” incredulously responded:

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https://api.twitter.com/1/statuses/oembed.json?url=https://twitter.com/Wendys/status/815972752905617408

And so the back-and-forth continued:

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https://api.twitter.com/1/statuses/oembed.json?url=https://twitter.com/Wendys/status/815973098172325889

Until the final mic-drop moment:

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https://api.twitter.com/1/statuses/oembed.json?url=https://twitter.com/Wendys/status/815973811115925504

That exchange started somewhat of a roast-spree, with Wendy's sending a slew of sassy tweets.

In a press release announcing the Super Bowl ad, Wendy's said its research found seven in 10 consumers did not believe it really serves fresh beef.

Wendy's hopes the ad - which shows a man trying to defrost a pile of frozen burgers with a hairdryer - will educate consumers that it doesn't serve frozen patties, unlike other chains. To that end, the ad's final call-to-action is "Othr-guyz.com," which leads to the website of a fictional chain that sells frozen burgers that have lots of practical uses, but can't be eaten.

The commercial will air in the first half of the game and was created by ad agency VML. Here it is:

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http://www.youtube.com/oembed?url=http://www.youtube.com/watch?v=nfrmSVZXfuE

Super Bowl 51 will air on February 5. Broadcaster Fox is reportedly charging advertisers upwards of $5 million for a 30-second spot.

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