Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.
YouTube is hiring for hundreds of roles across the world.
In 2021, YouTube is hiring to increase the diversity of its staff, and to fill key roles in software engineering, user experience, account management, and trust and safety.
But what does it take to get hired?
I spoke with seven current YouTube employees and YouTube's director of global staffing, Olga Donnelly, to learn.
Some tips:
Donnelly said some YouTube applicants have caught the company's attention by simply including a link in their resume to a YouTube video they made.
Three YouTube employees said they had a YouTube channel prior to applying for a role at the company. And two had managed YouTube creators' businesses prior to landing their roles.
Donnelly says to keep up with the company by reading YouTube CEO Susan Wojcicki's letters addressing the YouTube community, and the YouTube Official Blog.
"First and foremost, what we are honestly looking for is people who are really passionate about the platform and the product," Donnelly said.
Erika Kullberg is an attorney and YouTube creator with 76,000 subscribers who used her YouTube channel to market and sell a course on how to become a creator.
I wrote about how she created her course and how much she'd earned:
Kullberg charges $500 for the course. Since its launch, over 100 people have enrolled, and she has earned over $36,000.
She presold the course for $300 (a $200 discount) before she created it in order to understand how many people would be interested in purchasing it.
To organize the course, Kullberg used Asana, the team productivity software, during the planning phase.
"I also liked that a course would be a source of passive income," Kullberg told Insider. "I would have to put the time in up front to create it, but then it would be essentially passive - apart from the occasional customer-service inquiry."
Jimmy Donaldson (MrBeast). Virtual Dining Concepts.
MrBeast and PewDiePie, two of YouTube's top stars, are looking to grow on Facebook and Snapchat.
Dan Whateley wrote that they're working with the startup Jellysmack to redistribute their videos onto other apps:
Jellysmack plans to tweak MrBeast's videos, test out video thumbnails, and promote his videos with some paid media in exchange for a cut of incremental ad revenue earned.
PewDiePie joined the platform in January in a push to move his YouTube content on Facebook.
Two thirds of Jellysmack's creators generated more than $100,000 in gross revenue in 2020.
Key trend: YouTube creators are redistributing content onto other social-media apps as a way to earn money and reach new audiences.
