Hi and welcome to Insider Advertising for May 27. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
- The execs vying for power in Amazon's acquisition of MGM.
- You & Mr. Jones hires a CTO.
- The top UK TikTok stars.
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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.
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Amazon is buying MGM in a deal that could shake up Hollywood. Here are the execs jostling for power.
- Amazon has agreed to buy MGM, the studio behind the James Bond franchise, for $8.45 billion.
- The deal could help Amazon founder Jeff Bezos realize his dream of owning a Hollywood powerhouse.
- Here's what the merger means for key execs like MGM's Mark Burnett and Amazon's Jennifer Salke.
Read the story.
Also read: Why the James Bond franchise could be complicated for Amazon after buying the MGM film studio
You & Mr. Jones
Marketing tech network You & Mr. Jones hires its first CTO as it tries to give marketers more control over their ad buying
- Marketing tech network You & Mr. Jones hired Integral Ad Science co-founder Will Luttrell as its first chief technology officer, Patrick Coffee reported.
- Luttrell is building a tech platform to help marketers take more control of their ad budgets.
- Advertisers have grown more concerned about a lack of transparency in their ad buys.
Read the story.
Here are the top 23 UK TikTok creators, including Gordon Ramsay, Abby Roberts, Holly H, and Ehiz Ufuah.
Getty Images
Getty Images
These are the top 23 UK TikTok stars with the biggest followings
- UK creators, from Abby Roberts to Gordon Ramsay, are gaining huge followings on TikTok.
- Influencer Marketing Hub provided exclusive data to Molly Innes about the biggest UK TikTok stars.
- These 23 creators have follower counts ranging between 6.7 million and 23.5 million.
Read the story.
Other stories we're reading:
- James Charles' return to Instagram amid allegations that he sexted minors prompted backlash against influencers who sent birthday wishes (Insider)
- Instagram has internally tested a feature that would directly pay creators who post Reels (Insider)
- Amazon is weighing a push into physical pharmacies to grab a bigger slice of the $370 billion prescription market (Insider)
- Amazon could own unaired Trump 'Apprentice' tapes after buying MGM, but it probably still can't release them (Insider)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Read the original article on Business Insider
