Hi! Welcome to the Insider Advertising daily for December 1. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

Today’s news: A talent firm failed to deliver on promises to influencers, then shuts down; Facebook buys customer service startup Kustomer; and the top DTC brands to know.


iq advantage influencer scam 4x3
IQ Advantage; Samantha Lee/Business Insider

13 influencers say a talent-management firm required they pay $299 ‘deposits’ up front and failed to deliver on promises. Then it shut down.

Read the full story here.


mark zuckerberg facebook
Mark Zuckerberg at the 56th Munich Security Conference in February 2020.
Sven Hoppe/picture alliance via Getty Images

Facebook is buying the customer service startup Kustomer, furthering its push into e-commerce

Read the full story here.


magic spoon cereal
Magic Spoon

16 breakout DTC brands that dominate in their respective categories, according to growth in digital traffic

Read the full story here.


More stories we’re reading:

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