• Clubhouse, an audio chat app, is growing quickly, but its momentum could soon run out.
  • Tech investor Shaan Puri predicts the app will struggle to produce enough compelling content.
  • Puri is best known for taking Bebo from social network to e-sports streaming service.

Clubhouse has been called the “first new interesting social network in almost a decade.” But there are skeptics.

Shaan Puri, a startup investor and product savant, recently laid out his bear case on Twitter for why Clubhouse is doomed to fail. His argument is that users will abandon the app if they don’t find live content or users that interest them.

Clubhouse is an audio-only app for having and listening to conversations, as a twist on podcasts. When a user opens the app, they see a feed of chats, called “rooms,” happening live. They can eavesdrop or raise a hand to speak.

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