Starbucks’ Unicorn Frappuccino was created to be an instant Instagram sensation – but it looks nothing like what Starbucks led customers to believe.
When Starbucks released its photo of what the Unicorn Frappuccino would look like, people freaked out. A purple drink that would transform into pink, it was a beverage made to be photographed.
Here’s what Starbucks said the Frappuccino would look like:
http://instagr.am/p/BTEWcNHjACU
When Starbucks started selling the super-hyped beverage on Wednesday, however, the reality was a little bit different from the advertising - and that's not a bad thing.
Here's what the drink looks like:
http://instagr.am/p/BTDMUgPFDUe
It's an aesthetically pleasing beverage! I would argue it looks better than Starbucks' strange, artificial-looking drink.
http://instagr.am/p/BTEfNkNDJDchttp://instagr.am/p/BTEqm-2DXE1http://instagr.am/p/BTErZc7lBDy
Some baristas are getting a little sloppy with the blue drizzle, sure, but even these slightly messy drinks look good.
http://instagr.am/p/BTEqt-NBMjUhttp://instagr.am/p/BTEqq-HBHR2http://instagr.am/p/BTErWbNlE48
To reiterate, Starbucks:
http://instagr.am/p/BTERDczFUVc
Reality:
http://instagr.am/p/BTEr7angt78
The Unicorn Frappuccino was made to be Instagrammed, so it's puzzling that Starbucks, a brand with a generally fantastic social media aesthetic, didn't just trust the beverage would be Instagrammable in its own right, without any tweaking.
Because let's be real - it looks pretty good.