- HipDot is a cruelty-free beauty brand that recently collaborated with Nickelodeon to create a “SpongeBob SquarePants”-inspired cosmetics line.
- The collection offers both makeup and skin care products, including lip gloss, eye shadow, and face masks that make you look like SpongeBob and Patrick.
- According to HipDot’s website, the sheet masks contain hyaluronic acid, marine protein, and red algae to provide “a transformative, skin-soothing experience.”
- Some people on Twitter have expressed interest in trying the masks, while others are questioning the brand’s concept.
- Visit INSIDER’s homepage for more stories.
From Urban Decay’s “Game of Thrones” collection to Colourpop’s Disney Villains line, tons of beauty brands have released makeup inspired by television and movie characters.
Few collaborations, however, have elicited as much of a response as the new HipDot x SpongeBob makeup line, which includes two sheet masks that turn you into Nickelodeon’s beloved characters, SpongeBob SquarePants and Patrick Star.
The entire cruelty-free collection launched on Wednesday, and also includes makeup products like lip gloss and eye shadow. Each individual item retails for under $40, while makeup sets from the line cost either $94 or $120.
HipDot is currently selling sheet masks that will make you look like SpongeBob and Patrick
Arguably one of the most popular products from the HipDot x SpongeBob collaboration is the $20 Best Friends Mask Four-Pack. The product comes with four sheet masks, two of which resemble SpongeBob, while the other two look like his best friend Patrick.
According to HipDot's website, the products contain hyaluronic acid, marine protein, and red algae to provide "a transformative, skin-soothing experience."
People online have shared mixed reactions to HipDot's SpongeBob-inspired masks
On Twitter, some people seemed both disturbed and amused by the masks.
https://twitter.com/wongalum/status/1151902698272362497?ref_src=twsrc%5Etfw
I can’t stop laughing at how ridiculous the hipdot Spongebob face masks look but I also want one lets be honest pic.twitter.com/yS003kDtmG
— Steph (@ohnerdjoy) July 18, 2019
Another user referenced a report from Nylon about the sheet masks, and noted that HipDot isn't the first brand to use SpongeBob's face on a questionable product.
+ @NylonMag astutely pointed out that the character sheet masks are ~a lot~ visually, but to be fair, so is SpongeBob's face. Remember those ice cream cones? https://t.co/yb7fgGw7P2 pic.twitter.com/Qr0VmWqNrC
— Tyler Williams (@TylerHWilliams) July 18, 2019
Others, however, seemed eager to try products from the collaboration, including the face masks.
so incredibly excited for my spongebob x @HipDotCosmetics order to come in, it all looks so stunning!! really want to do those sheet masks with my boyfriend since spongebob is still one of his favorite shows.
— Kate (@magik8ballx) July 18, 2019
https://twitter.com/joelle_kennedy_/status/1151893609404407809?ref_src=twsrc%5Etfw
My bank account: Girl, stop. You don’t need the makeup. You have all kinds of colors to choose from. Me: But... it’s Sponge Bob 🤷🏻♀️💸💸 https://t.co/CplvSptihd
— Erin (@lilerintron) July 3, 2019
SpongeBob has a makeup line, I need it (': https://t.co/g5WkcXsLzU
— diabla 🦝❤️ (@racooneyezzz) June 28, 2019
Many people also urged beauty YouTuber Jeffree Star to review the products.
https://twitter.com/katie43694618/status/1152045943145095174?ref_src=twsrc%5Etfwhttps://twitter.com/caitlyneller/status/1151985051518869505?ref_src=twsrc%5Etfw
I wonder if the #spongebob makeup collection is @JeffreeStar approved
— Too Magical For Your Bullshit (@ShawndLure) July 19, 2019
To view the full HipDot x SpongeBob collaboration, visit the brand's website.
Representatives for HipDot did not immediately reply to INSIDER's request for comment.
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