Milind Mehere gave himself and his team 90 days.
In three month’s time, they’d go from founding the company to going live.
All they’d have to do is build a back end, design a brand, and launch a web-based service meant to democratize an overlooked class of investment opportunities.
Easy, right?
Not to mention that Mehere himself was neither a financier nor a practicing programmer. But today, Yieldstreet – his second company, after exiting the ad-tech startup Yodle for $342 million in 2016 – is on a financial roll, with over $78 million raised and over 200,000 users investing $1 billion on the platform.
And on Tuesday, Mehere is joining Starting Up to talk us through how you dream up and validate a business model, the secrets of a sticky brand, and how a fintech founder navigates an unprecedented downturn.
We do hope you'll join us.
Starting Up is the new live interview series from Business Insider, hosted by deputy editor Drake Baer.