• Salesforce has held talks to buy the workplace messaging app Slack, according to a report from the Wall Street Journal on Wednesday morning. If it goes through, it would be Salesforce’s largest acquisition ever.
  • Assuming a deal is reached, the combination of Salesforce and Slack would turn up the heat on Microsoft, with which both companies compete directly.
  • For Salesforce, it would help it unlock “a huge business opportunity” in the collaboration and communication space, and put pressure on the tremendous momentum of Microsoft Teams.
  • For Slack, the talks are seen as a positive signal for its future growth and prospects. That’s important given that unlike other tools like Zoom or Microsoft Teams, Slack’s growth hasn’t skyrocketed in the pandemic.

Salesforce has held talks to buy the workplace messaging app Slack, according to a report from the Wall Street Journal on Wednesday morning. If it goes through, the deal would be Salesforce’s largest ever, capping off a years-long acquisition spree that’s included companies like MuleSoft and Tableau.

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