If Marie Antoinette were to go to the gym, she might look like Rihanna’s new fashion line, Fenty x Puma.
At least, that’s how the pop megastar described her designs to The New York Times during the line’s debut in Paris.
Partnering with Puma, the German sportswear giant, Rihanna created a couture collection full of frilly parkas, satin baseball caps, and lace bandeaus under jumpsuits.
The line’s decadent aesthetic exudes Rihanna’s style, but it’s a new look for the athleisure industry.
Athleisure – athletic clothing that people can wear outside the gym – has gained popularity in recent years with successful brands like Lululemon and Yogasmoga. Beyoncé and Selena Gomez have also launched their own athleisure lines.
Rihanna's collection takes athleisure one step further, turning gym clothing into high fashion and rethinking the way we design sportswear.
Check out a few of the looks, which Rihanna unveiled on Wednesday:
Rihanna debuted her Puma line in Paris' iconic Hôtel Salomon de Rothschild, a 19th-century mansion formerly inhabited by a wealthy banking family.
The collection mainly stays within a pastel color palette. Here's a model wearing a lounge-y, corseted jumpsuit.
Another model appears in a cream-colored outfit, complete with a lace veil and doily-inspired coat.
This look features exaggerated sleeves and has two extras tied in a bow around the model's chest.
The men's looks include shiny, floral jackets ...
... and an ornate update to the drawstring backpack.
Rihanna accessorized many of the looks with pearls ...
... and white satin baseball caps.
The collection also evokes the look of lingerie, with lace camisoles and low necklines.
Though high-fashion, the collection is obviously inspired by classic gym clothes. This model holding a fan, for example, is wearing an outfit that resembles a hoodie or parka.
On her feet, she sports tube socks with purple heels.
Rihanna's heels all feature shoelaces, similar to what you'd see on normal tennis shoes.
Like her music, Rihanna's fashion innovates.
