- Coronavirus may have retailers slashing prices to desperately lure shoppers back but they will have to rise to cover rising costs.
- Business Insider spoke with experts — as well as business owners — about how they repriced without having their loyal customers feel the pinch.
- They suggest spreading out price rises, relaunching products and emphasizing ‘added value.’
It’s more important than ever that business owners understand the subtle art of pricing. As early as May, Nasdaq reported that the coronavirus pandemic was driving up costs. Raising your own prices in response requires a delicate touch; get it wrong, and customers will look elsewhere to spend their money.
Word abonnee van Business Insider