Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms.
Before we begin, some news: This is the last edition before our newsletter goes on hiatus.
Thank you so much for reading and following our coverage of the industry! While we're on hiatus, you can keep up with me on Twitter at @arperelli. Plus, be sure to follow the rest of our team: Dan Whateley @dwhate, Sydney Bradley @SydneyKBradley, JP Mangalindan @JPManga, and Michael Espinosa @Michael__Esp.
Instagram creator Amy Lefévre, who modeled for Chanel and Dior, is releasing a fashion line with INSPR.
JP Mangalindan wrote that Lefévre's knitwear collection, due out in October, was the product of a seven-month collaboration.
Founded in 2018 by Chantel Waterbury, INSPR has developed and released seven limited-edition capsule collections to date with creators. Lefévre's upcoming line is one of 11 influencer collaborations in the works at INSPR.
Hover is a startup hoping to help solve Twitch's discoverability problem.
Michael Espinosa wrote that on the platform, users can scroll through gaming clips, with the option to like, comment, and share, and it allows users to quickly follow streamers on Twitch and tune into Twitch streams without leaving the app.
So far, the platform's userbase is small, with only about 27,000 mobile app downloads, but it boasts high engagement.
Katherine "Katliente" Pan, a streamer who judged one of the "Next Top Streamer" broadcasts, told Insider that Hover had been an effective place to network with other creators and find partners to collaborate on content with.
We want to hear from you! What are the top women-led financial accounts on social media?
To highlight the women making an impact in the space, I am working on a new power list with my colleague Laila Maidan of the top women personal-finance influencers.
The latest viral hashtag is centered around a popular series of videos from TikTok creator Jonathan Graziano and his pug, Noodle. "No-bones days" are named after Noodle flopping back into bed in the mornings. These videos have been taken as predictions about how the day will go.
And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.
