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  • PayPal is in late-stage talks to acquire Pinterest, according to a report from Bloomberg.
  • Pinterest could help PayPal reach users earlier in the shopping journey.
  • But the deal could put PayPal in direct competition with marketplaces like eBay and Amazon.

A payments giant and a social-media company don’t seem the likeliest of partners, but PayPal’s reported bid for Pinterest could prove to be exactly the type of tie up both sides need.

PayPal is reportedly in late-stage talks to acquire Pinterest in a deal that would see the payments company pay as much as $45 billion for the social-media site in what would be its largest-ever acquisition, as first reported by Bloomberg.

The potential deal would add to PayPal’s growing arsenal of shopper-focused features it hopes can help it win and retain merchants and reach its goal of 1 billion active users.

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