Netflix is thinking about a free streaming service to boost its ads business, insiders say

• Netflix said it’s open to adding a free, ad-supported streaming service.
• Greg Peters, who was elevated to co-CEO alongside Ted Sarandos, is said to be a fan of the idea.
• A FAST offering could help Netflix scale its nascent ads business, which has been slow to take off.

Could Netflix launch a free, ad-supported service? In answer to an analyst’s question, co-CEO Ted Sarandos said during the company’s fourth-quarter earnings call that the company is “open to all these different models,” including FAST channels.