- Nestle just finalized its $4.3 billion sale of water brands including Poland Spring and Pure Life.
- It’s part of CPG companies and investors moving toward pricey premium waters and away from mass-market ones.
- Brands like Flow and Essentia are getting attention for the “functional” attributes, like collagen.
The bottled water business is still a wellspring for beverage investors and companies. But increasingly, they’re focusing on options with added nutrients (and higher price points) and shedding cheaper mass-market brands.
On Wednesday, Nestle completed the $4.3 billion sale of many of its bottled water brands in North America to two private equity firms: One Rock Capital Partners and Metropoulos & Co. The sale includes a number of uncarbonated, unenhanced water brands, including Poland Spring, Deer Park, Pure Life, and Arrowhead.
The sale is a big move for Nestle, which ranks among the world’s largest producers of bottled water. But the Swiss consumer goods giant is anything but done with water.
Word abonnee van Business Insider