Microsoft is shutting down its Twitch competitor and partnering with Facebook going forward — even after spending millions on deals with top streamers like Ninja and Shroud

• Microsoft is shutting down its Twitch competitor, Mixer, and partnering with Facebook going forward.
• “Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming,” the company said in a blog post on June 22.
• Facebook Gaming is a new app and portal on Facebook that primarily features game streams, similar to Amazon-owned Twitch.
• Mixer has struggled to compete against Twitch, despite a string of high-profile exclusivity deals with major streamers like Tyler “Ninja” Blevins and Mike “Shroud” Grzesiek said to be worth millions of dollars each.
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Microsoft is sunsetting its video game streaming service, Mixer, and transitioning to a partnership with Facebook.

As of July 22, Mixer “sites and apps will redirect users to Facebook Gaming,” the company said in a blog post on June 22.

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