- McDonald’s has long sat on the fast-food breakfast throne, but new forces threaten its sovereignty.
- As a result, the chain has been timidly tinkering with its breakfast menu, adding such oddities as breakfast bagels and McChicken breakfast sandwiches.
- But with its rivals growing stronger by the day, McDonald’s must rally its breakfast forces and prepare for the epic battle to come.
- I took it upon myself to test McDonald’s entire breakfast menu to see how well-prepared it is for the winds it must weather. And while its core is strong, it needs to be whipped into shape if it wants to fend off any would-be usurpers.
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McDonald’s has long been the king of breakfast, but recently, the iconic chain has been tweaking its menu here and there in an effort to boost disappointing sales.
Times are tough and getting tougher.
After the Chicken Wars of August 2019, McDonald’s chicken sales slumped. Then, one of McDonald’s biggest rivals, Wendy’s, announced in September it would be launching a breakfast menu nationwide in 2020 – replete with finger-lickin’ chicken sandwiches of its own.
Then, McDonald’s decided to add chicken to its breakfast menu in 2020.
Old dogs need to learn new tricks if they want to compete with the pups. McDonald's breakfast has so far stood the test of time, but will it withstand the test of taste? I tried everything to find out.
For the whole shebang, my total was $56.58 with promotional pricing. I ordered all of the entrees on the breakfast menu except for sandwiches that contained just egg or just sausage. I also ordered three drinks from the McCafe menu.
DRINKS — McCafe's selection is extensive but also can be overwhelming. I got an iced coffee, strawberry banana smoothie, and iced mocha.
ICED COFFEE, $2.69 — I didn't realize that the iced coffee came with milk added.
It was milky enough that the coffee flavor was muted. Although pleasant and drinkable, it's not for black coffee drinkers.
STRAWBERRY BANANA SMOOTHIE, $3.69 — It's nice that McDonald's has smoothies now, although this one tastes like jam and ice blended together.
Sadly, the smoothie is sickly sweet to the point of being undrinkable. It's not healthy, and it doesn't taste good. So what's the point?
ICED MOCHA, $2.99 — Of all the drinks in this lineup, the iced mocha does the best job at pretending to be fancy.
It's gorgeous with a deep, rich flavor and more than just a hint of chocolate.
First on my table, biscuits. I bought three: the classic bacon egg and cheese, the sausage with egg, and the upcoming McChicken biscuit.
BACON EGG AND CHEESE BISCUIT, $4.19 — These golden butterballs are meant to be punctuated by the crisp of red, smoky bacon.
The biscuit, egg, and cheese are a power trio but lack the savory kick they need to punch it up a level.
Alas, McDonald's scant bacon does little to power up the flavor of this sandwich.
SAUSAGE BISCUIT WITH EGG, $3.99 — When McDonald's gets a biscuit right, it gets it right. But its biscuits are inconsistent.
At their worst, they are bland and dry. At their best, they're crunchy, golden, and hot. But they're usually good with sausage.
McDonald's sausage is reliably salty, soft, and fatty enough to bring out all the other flavors in a biscuit sandwich.
MCCHICKEN BISCUIT, $3.19 — This one hasn't arrived on national menus yet, but will do so in 2020.
The New York location of McDonald's I went to was one of the test locations selling the upcoming chicken breakfast items.
However, it truly doesn't compare to its chicken biscuit counterparts at Wendy's and Chick-fil-A.
It really is just a McChicken patty on a biscuit. And that just feels a little low-effort.
There are bagels on McDonald's breakfast menu? When did that happen?!
I spent most of 2018 living abroad, so there's a good chance it happened then.