• Kylie Jenner used Instagram on Friday to showcase her latest hairstyle: long, yellow strands.
  • Her new color, which is likely the result of a wig, perfectly matched the yellow handbag she’s seen holding in her photos.
  • Jenner’s purse made out of alligator skin was designed by Stalvey and retails for $12,500.
  • The makeup mogul showed her love of the reptile trend again in December, posing in a red, crocodile-print suit and Tom Ford heels.
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Kylie Jenner is kicking off 2020 by completely changing her look.

On Friday, the makeup mogul uploaded numerous Instagram photos in which she’s seen with long yellow hair. It’s likely that her new style is the result of a wig, as photos posted to Instagram just days before show her hair only reaching her chest, not her waist.

She wrote “yummy” alongside three emojis – a lemon and two yellow hearts – which may be a reference to her friend Justin Bieber’s song “Yummy,” which was released on Thursday.

http://instagr.am/p/B64pa-PHJoT

Jenner's new hair color perfectly matches the bright-yellow bag she's seen holding in each Instagram photo. The purse was designed by Stalvey, and retails for $12,500. Its exterior is made from alligator skin, and the interior has a lamb lining.

http://instagr.am/p/B66PYUOnPOb

This isn't the first time Jenner has incorporated reptile prints into her wardrobe.

On December 26, the Kylie Cosmetics founder shared a photo in which she's seen wearing a crocodile-embossed shirt and matching pants, which retail for $343. She also donned gold-toe heels from Tom Ford, which retail for $1,490 at the time of writing.

http://instagr.am/p/B6kAWFTnUG2

This also isn't the first time Jenner has experimented with bold hair colors. In May 2019, for example, the reality-television star posed in a gas-station shop to reveal her baby-pink style.

http://instagr.am/p/ByDlOS-nwVH

That same month, she wore purple strands to the Met Gala in New York City, and also shared some snaps of the look on Instagram.

http://instagr.am/p/BxN6vF6H5Oy

Representatives for Kylie Jenner did not immediately respond to Insider's request for comment.