- The Instagram rich list for 2019 is out, and it shows that the Kardashian-Jenner family still reigns supreme when it comes to what celebrity earns most per post on Instagram.
- Kylie Jenner took the top spot in the ranking for the second year running, earning an estimated $1.2 million per Instagram post.
- This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers.
- The list is based on HopperHQ’s estimates.
- Visit Business Insider’s homepage for more stories.
The Instagram Rich List for 2019 is out, and it shows that the Kardashian-Jenner clan still reigns supreme.
For the second year running, Kylie Jenner held the top spot as the celebrity who charges most per post on Instagram; her sisters, Kim Kardashian and Kendall Jenner weren’t too far behind, however.
This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers on the social media app.
HopperHQ factors in average engagement, how often the person posts, and the number of followers they have to work out how much these celebrities could charge per post. The list is then ranked based on these estimates.
Influencers are categorized into eight core verticals: Celebrity, beauty, fashion, fitness, food, lifestyle, sport, and travel.
Here's who earns most per Instagram post, according to HopperHQ:
35. Raditya Dika
Instagram handle: @raditya_dika
Niche: Celebrity
Followers: 13.3 million
Cost per-post: $83,600
34. Bella Hadid
Instagram handle: @bellahadid
Niche: Fashion
Followers: 25.1 million
Cost per-post: $86,300
33. Sommer Ray
Instagram handle: @sommerray
Niche: Influencer
Followers: 21.6 million
Cost per-post: $86,600
32. Cameron Dallas
Instagram handle: @camerondallas
Niche: Influencer
Followers: 21.2 million
Cost per-post: $86,600
31. Huda Kattan
Instagram handle: @hudabeauty
Niche: Beauty, Influencer
Followers: 38.2 million
Cost per-post: $91,300
30. Floyd Mayweather
Instagram handle: @floydmayweather
Niche: Sport
Followers: 22.8 million
Cost per-post: $124,000
29. Caio Castro
Instagram handle: @caiocastro
Niche: Travel
Followers: 17.4 million
Cost per-post: $138,000
28. Stephen Curry
Instagram handle: @stephencurry30
Niche: Sport
Followers: 26.4 million
Cost per-post: $142,000
27. Eleonora Pons
Instagram handle: @lelepons
Niche: Influencer
Followers: 35.8 million
Cost per-post: $144,000
26. Mohamed Salah
Instagram handle: @mosalah
Niche: Sport
Followers: 30.5 million
Cost per-post: $165,000
25. Conor McGregor
Instagram handle: @thenotoriousmma
Niche: Sport
Followers: 31.4 million
Cost per-post: $169,000
24. Luis Suarez
Instagram handle: @luissuarez9
Niche: Sport
Followers: 34.3 million
Cost per-post: $184,000
23. Virat Kohli
Instagram handle: @virat.kohli
Niche: Sport
Followers: 38.1 million
Cost per-post: $196,000
22. Zlatan Ibrahimovic
Instagram handle: @iamzlatanibrahimovic
Niche: Sport
Followers: 37.4 million
Cost per-post: $200,000
21. Gareth Bale
Instagram handle: @garethbale11
Niche: Sport
Followers: 40.5 million
Cost per-post: $218,000
20. Ronaldo de Assis Moreira
Instagram handle: @ronaldinho
Niche: Sport
Followers: 47.2 million
Cost per-post: $256,000
19. Priyanka Chopra Jonas
Instagram handle: @priyankachopra
Niche: Celebrity
Followers: 43.3 million
Cost per-post: $271,000
18. LeBron James
Instagram handle: @kingjames
Niche: Sport
Followers: 50.6 million
Cost per-post: $272,000
17. David Beckham
Instagram handle: @davidbeckham
Niche: Sport
Followers: 57.5 million
Cost per-post: $357,000
16. Demi Lovato
Instagram handle: @ddlovato
Niche: Celebrity
Followers: 73.1 million
Cost per-post: $458,000
15. Kevin Hart
Instagram handle: @kevinhart4real
Niche: Celebrity
Followers: 77.3 million
Cost per-post: $480,000
14. Khloe Kardashian
Instagram handle: @khloekardashian
Niche: Celebrity
Followers: 96.5 million
Cost per-post: $598,000
13. Kendall Jenner
Instagram handle: @kendalljenner
Niche: Celebrity
Followers: 114 million
Cost per-post: $611,000
12. Lionel Messi
Instagram handle: @leomessi
Niche: Sport
Followers: 126 million
Cost per-post: $648,000
11. Nicki Minaj
Instagram handle: @nickiminaj
Niche: Celebrity
Followers: 104 million
Cost per-post: $651,000
10. Justin Bieber
Instagram handle: @justinbieber
Niche: Celebrity
Followers: 115 million
Cost per-post: $722,000
9. Neymar da Silva Santos Junior
Instagram handle: @neymarjr
Niche: Celebrity, sport
Followers: 123 million
Cost per-post: $722,000
8. Taylor Swift
Instagram handle: @taylorswift
Niche: Celebrity
Followers: 119 million
Cost per-post: $748,000
7. Beyonce Knowles
Instagram handle: @beyonce
Niche: Celebrity
Followers: 130 million
Cost per-post: $785,000
6. Dwayne Johnson
Instagram handle: @therock
Niche: Celebrity
Followers: 150 million
Cost per-post: $882,000
5. Selena Gomez
Instagram handle: @selenagomez
Niche: Celebrity
Followers: 153 million
Cost per-post: $886,000
4. Kim Kardashian West
Instagram handle: @kimkardashian
Niche: Celebrity
Followers: 144 million
Cost per-post: $910,000
3. Cristiano Ronaldo
Instagram handle: @cristiano
Niche: Celebrity, Sport
Followers: 176 million
Cost per-post: $975,000
2. Ariana Grande
Instagram handle: @arianagrande
Niche: Celebrity
Followers: 160 million
Cost per-post: $996,000
1. Kylie Jenner
Instagram handle: @kyliejenner
Niche: Celebrity
Followers: 141 million
Cost per-post: $1,266,000