• The long-awaited KFC x Crocs shoe collaboration sold out within half an hour after they launched at 12:00 pm Eastern Time on Tuesday.
  • Fans took to social media to express their disappointment, with some saying that they’d been waiting in line since before the official launch time.
  • One user blamed shoe resellers for using bots to snatch up the clogs – a common tactic used by many in the sneaker industry.
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KFC’s long-awaited shoe collaboration with Crocs went for sale at 12:00 pm Eastern Time on Tuesday, and they sold out half an hour from their launch.

Just half an hour after the shoes launched, KFC posted on Twitter at 12:31 pm that the shoes had already sold out. Fans that had been waiting in a virtual line to purchase the shoes expressed disappointment that they were unable to buy a pair. Some Twitter users blamed “bots and scalpers” for the shoe’s quick sellout.

https://twitter.com/Orientalis_/status/1288151338371686400?ref_src=twsrc%5Etfw

Sneaker and footware resellers do use bots to snatch up shoes right when they’re released, making it harder for ordinary citizens to buy a hyped-up collab like the KFC x Crocs. A Facebook user criticized KFC for not offering the clogs on pre-order and instead choosing to release the shoes in an event, saying that this allowed bots to buy most of the shoes.

A KFC spokesperson confirmed to Business Insider that there were no plans to produce more KFC x Crocs shoes.

The shoe collab, which features clogs painted like fried chicken buckets topped with a chicken-scented charm, was first unveiled at New York Fashion Week in February.