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Starbucks COO Rosalind Brewer is leaving the coffee giant.
AP Photo/Ted S. Warren

In a week dominated by more coronavirus vaccine updates and GameStop’s insanely soaring share price, retail once again finds its way into the mainstream news cycle. 

That’s right! You might’ve seen that Starbucks COO Rosalind Brewer is set to become the CEO of Walgreens, a company that hopes to lead the way with the vaccine rollout. 

And speaking of companies led by women, this week we take a look at Ashley Merrill’s efforts towards turning around DTC athleisure brand Outdoor Voices. Also, we check in on why MyPillow CEO’s support of Trump has proven to be a double-edged sword.

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Outdoor Voices chairwoman Ashley Merrill lays out how she turned around the once-buzzy athleisure brand after its valuation dropped 64%

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Outdoor Voices Chairwoman and acting CEO Ashley Merrill.
Courtesy of Ashley Merrill; Outdoor Voices; Samantha Lee/Insider

Ashley Merrill has been doubling as the CEO of the women’s sleepwear brand, Lunya and chairwoman and acting CEO of Outdoor Voices since June.

Prior to her arrival, the athleisure brand was facing inner turmoil, including financial woes, prompting then-CEO Ty Haney to step down amid disagreements with the company's board. 

A little over six months in, Merrill's strategic overhaul has already translated into results, with Outdoor Voices turning a monthly profit for the first time last summer and increasing its customer base by 50%.

Here's how she did it. 

The MyPillow guy says God helped him beat a crack addiction to build a multimillion-dollar empire. Now his religious devotion to Trump threatens to bring it all crashing down.

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MyPillow; Chris J Ratcliffe/Getty Images; Stephen Maturen/Getty Images; Samantha Lee/Insider

MyPillow CEO Mike Lindell is quite the character. In part, because he doesn't care what anyone - including his customers or business partners - thinks of him.

Insiders say he has striking similarities to former President Trump as a brash CEO obsessed with his own brand.

Still, supporting Trump drove "off-the-charts" sales for his business, Lindell told Insider. That success may now be in danger, however, as retailers like Kohl's and Bed Bath & Beyond continue to cut ties with the brand - a trend Lindell credits to "cancel culture."

In other MyPillow news:

Elsewhere in retail:

Read the original article on Business Insider