Named Hulu’s CEO in October, Randy Freer is responsible for building on the company’s momentum to expand viewership, maintain and generate new revenue drivers, and compete with rival streaming giants such as Netflix and Amazon Prime Video.
In the past year, Hulu has added a live-TV service, scored partnership deals with Sprint and Spotify, and made high-profile agreements for shows with George Clooney, Reese Witherspoon, and Kerry Washington.
In May, Hulu announced that it had surpassed 20 million US subscribers. But its impressive growth will not guarantee future success as rival providers seek to increase their own market shares in the media industry’s streaming war.
Freer will be on the IGNITION stage discussing Hulu’s major challenges and opportunities in the coming year.