- Volvo’s upstart electric division is out to get Elon Musk with its new Polestar 2.
- Hugues Bissonnette, country manager at Polestar Canada, spoke with Insider about nailing the North America market and separating itself from Volvo’s origins.
- While the company has a long journey ahead in beating Tesla, it does have an edge over the EV maker in one major aspect — build quality.
As I stared at the Tesla Model 3 through the frozen windshield of the Polestar 2 press unit I was driving during -20 degree Canadian winter weather for a YouTube video, I couldn’t help but interrogate myself about how Volvo’s upstart electric division will manage to dislodge Elon Musk’s electric machine.
Word abonnee van Business Insider