• Sephora is allowing its Beauty Insider members to turn their points into donations that support the National Black Justice Coalition.
  • The civil-rights organization is dedicated to empowering black members of the LGBTQ community, as well as ending racism, homophobia, and stigma.
  • 500 points equals a $10 donation, 1,000 points equals a $20 donation, and 1,500 points equals a $30 donation.
  • According to Twitter users who have donated, you can make multiple donations using the rewards points.
  • Visit Insider’s homepage for more stories.

Sephora is helping its shoppers support the black community through its Beauty Insider rewards program.

On Monday, Twitter users began posting about a new feature they discovered on the retailer’s website: a section of the Beauty Insider Rewards Bazaar that allows you to turn your earned points into donations towards the National Black Justice Coalition.

500 points equals a $10 donation, 1,000 points equals a $20 donation, and 1,500 points equals a $30 donation.

People who have donated say that if you have more than 1,500 points you'd like to transfer, you can do so through multiple donations.

The National Black Justice Coalition (NBJC) is a civil-rights organization dedicated to empowering "black lesbian, gay, bisexual, transgender, queer and same-gender loving (LGBTQ/SGL) people, including people living with HIV/AIDS," according to its website. The group also fights to end racism, homophobia, and harmful stigmas.

"As America's leading national black LGBTQ/SGL civil rights organization focused on federal public policy, NBJC has accepted the charge to lead black families in strengthening the bonds and bridging the gaps between the movements for racial justice and LGBTQ/SGL equality," the organization's website says.

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Those wishing to donate their points will first need to log into their Beauty Insider account. From there, they should head to the Rewards Bazaar, where donations are listed amongst free samples.

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Foto: Donations can be made through Sephora's Rewards Bazaar. Source: Chloe Pantazi/Insider

From there, you'll need to add the amount of points you'd like to donate to your cart, and click "checkout." Afterwards, you should receive an order confirmation.

You do not need to make a purchase to donate your points.

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Foto: It only takes a few steps to donate your points. Source: Chloe Pantazi/Insider

In recent years, Sephora has taken multiple actions to ensure its stores are inclusive and welcoming to everyone wishing to shop there. In June 2019, for example, Sephora temporarily closed its stores for one day to hold inclusion workshops for employees.

The company also launched its We Belong to Something Beautiful campaign that year to continue evolving "store practices and policies to best serve all of our clients, while continuing our company-wide training and development effort," according to Sephora's website.

This most recent update to Sephora's rewards program comes days after protests broke out across the US in demand of justice for the recent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and other members of the black community.

Representatives for Sephora did not immediately respond to Insider's request for comment.