There are many words that people unknowingly pronounce incorrectly. The name of budget fashion retailer Primark is one of them.
Some say that “Pry-mark” is the right way to pronounce the name, while others go with “Pree-mark.”
The store finally set the record straight with a Q&A on its website, where it was asked: “How do you pronounce Primark?”
The company responded: “That’s a very good question. We like to use Pr-Eye-Mark.”
Some people weren't surprised by the news - and were even outraged that anyone would pronounce it any other way.
Just read an article stating that some people actually pronounce Primark as "Pree-Mark". Who are these people? Why are they not in prison?
— Conor (@clarkbatfan) August 14, 2017
https://twitter.com/rachelle_lizzie/status/897373425253199872
Others defended their "Pree-mark" pronunciation.
Can't deal with primark coming out and saying it's pronounced pr-eye-mark, it's preemark u r wrong
— 𝔅𝔞𝔟𝔶 𝔊𝔲𝔦𝔫𝔫𝔢𝔰𝔰 (@babymcguinness) August 14, 2017
Its mad people pronounce primark as pr-eye-mark instead of pr-ee-mark
— Saoirse Mc Cormick (@saoirse_xo) August 14, 2017
https://twitter.com/caitlin_mon/status/897366709618831360
Some find the debate completely ridiculous.
https://twitter.com/anto9usOfficial/status/897373007135608837https://twitter.com/StuppleLaura/status/897370478704283648
No matter what side you're on, this is hardly the only brand or retailer people may have been getting wrong.
If you're American, you probably pronounce the sneaker brand Adidas as "Ah-DEE-dus." However, the proper pronunciation is "AH-dee-dahs."
A more surprising one is the pronunciation of fashion brand Zara. It may seem pretty obvious - "Zah-rah" - but the proper way to say it is actually "Tsah-dah."
If that's not enough, chances are you say IKEA the wrong way, too. Scandinavians apparently pronounce the retailer as "Ee-kay-uh."