- A new crop of fintech apps want to make stock-trading and finance more accessible to women.
- Startups like financial education platform Juno that were designed with women in mind.
- Triin Hertmann, cofounder of investment app Grünfin, says women are “totally underserved” by fintech.
While technology startups in Europe experienced a banner fundraising year in 2021, it was mostly male founders who benefited.
Investors pumped $121 billion into the region’s startups, but just 1.1% of the cash went toward female-led companies, according to Atomico’s State of European Tech report.
This uneven distribution of funding may explain why fintech products — the continent’s biggest startup sector — may not always meet the needs of half the population.