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  • A new crop of fintech apps want to make stock-trading and finance more accessible to women.
  • Startups like financial education platform Juno that were designed with women in mind.
  • Triin Hertmann, cofounder of investment app Grünfin, says women are “totally underserved” by fintech.

While technology startups in Europe experienced a banner fundraising year in 2021, it was mostly male founders who benefited.

Investors pumped $121 billion into the region’s startups, but just 1.1% of the cash went toward female-led companies, according to Atomico’s State of European Tech report.

This uneven distribution of funding may explain why fintech products — the continent’s biggest startup sector — may not always meet the needs of half the population.

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