• Apple has become the world’s most valuable company in part by building a network of services that allows the tech giant to keep making money from customers after they buy their iPhone or MacBook.
  • Morgan Stanley said Tesla is poised to follow a similar strategy.
  • “Tesla is on the verge of a profound model shift from selling cars (volume x price) to generating high-margin, recurring software and services revenue,” the bank said in a November 18 research note.
  • After adding digital services to its financial model for Tesla, Morgan Stanley raised its share-price target from $360 to $540.

Apple has become the world’s most valuable company in part by building a network of software-based services, from the app store to Apple TV+, that allows the tech giant to keep making money from customers after they buy their iPhone or MacBook.

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