- Price hikes at Disney World and Disneyland are outpacing inflation, per The Wall Street Journal.
- The outlet ran an analysis of Disney's prices using a travel company.
- It said Disney is focusing on how much each park visitor spends as opposed to drawing large crowds.
Prices at Disney World resorts and Disneyland parks are outpacing inflation rates in the US, the Wall Street Journal reported, citing an analysis run for the outlet by travel firm Touring Plans.
The jump in consumer prices runs in tandem with a broader strategy by Disney to focus on maximizing how much each park visitor spends rather than drawing in larger crowds, the outlet reported.
The Journal noted that food and souvenir prices at Disneyland parks have jumped by as much as 33% since last summer. By comparison, the Bureau of Labor Statistics reported earlier this month that the country's Consumer Price Index saw an 8.5% year-over-year rise in July.
Examples cited by the outlet included studded Mickey Mouse-ears headbands, which cost $39.99 this summer compared to $29.99 last year, and pineapple-flavored Dole Whip, which cost $5.99 last summer but now retails for $6.99 at some locations.
Touring Plans also found that hotel prices at three Walt Disney World Resorts have risen faster than inflation rates, per the Journal. For example, the cheapest per-night room rate at the Pop Century hotel in Disney World Orlando was $95 in 2013 but rose to $168 this year, the outlet reported.
And 10 years ago, the standard room rate at the Animal Kingdom Lodge was $486, compared to $790 today, per the Journal. It also compared the prices of Disney's most expensive one-day pass and reported that the ticket used to cost $129 in 2018 and now costs $159. The outlet didn't specify which resort it was referring to.
Insider previously reported that standard admission to Disney World costs at least $109 per day in 2021, while park hopper tickets were priced at $174. That means that a family of four Americans would spend around $6,000 for a typical five-day trip at a Walt Disney World resort, Insider's Daryl Austin wrote in April last year.
The Los Angeles Times reported in October 2021 that ticket prices at the Disneyland park in Anaheim, California had risen 8% while parking costs have increased by 20% since the COVID-19 pandemic began.
This year, food and beverage prices at the same theme park went up by 12%, the outlet reported in July.
Disney did not immediately respond to Insider's request for comment.
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