Search Engine Land founder and Google expert gave a presentation on the company’s future at Business Insider’s IGNITION conference on Wednesday.

He covered many of the questions Google investors have been thinking about lately, including the company’s falling cost-per-click prices, the rise of bots and why Google won’t call its assistant a “bot,” and where he sees Google Home and other smart speakers fitting into Google’s strategy.

Here’s the presentation he gave about the state of Google’s most important product, search:


Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source RBC Capital

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan

Foto: source Danny Sullivan