- Chobani is launching a line of ready to drink cold brew.
- The drink will come in four varieties with dairy or oat milk.
- Chobani has had huge success with oat milk over the past year.
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Chobani, primarily known as a yogurt brand, is introducing a line of ready-to-drink cold brew called Chobani Coffee. The beverages will also contain Chobani creamers and oat milk.
Chobani Coffee will come in four flavors: Pure Black, with no sugar or creamer, Sweet Creamer and Vanilla, both made with dairy and oat milk. The price will vary by region, but the suggested price is $4.49 for 32 ounces.
Oat milk’s meteoric rise continued apace over the past year despite the pandemic, and Chobani has already reaped the rewards. The yogurt brand launched a line of oat milk in flavors including plain, vanilla, and chocolate, and became the second best-selling oat drink in the US in under a year.
Oat milk is the fastest growing milk substitute and looks to be more than just a fad. In the period from March to June 2020, sales increased 289% year over year according to Nielsen. “Oat is definitely the darling of plant-based,” Chobani President Peter McGuinness told Magic Valley this summer.
High profile investors have also taken note. Blackstone, Oprah Winfrey, Natalie Portman, and ex-Starbucks CEO Howard Schultz bought a $200 million stake in Swedish oat milk company Oatly, which is valued at $2 billion.