- Tesla still dominates the US electric vehicle market.
- But Tesla’s overall market share is rapidly declining.
- Major automakers are good at dealing with market share battles, but Tesla has never fought one.
The sales totals are in for April, and Tesla is killing it.
Elon Musk’s automaker sold an estimated 16,600 vehicles during the month in the US, compared to about 13,300 for the rest of the auto industry’s brands – more than a dozen different nameplates – according to Morgan Stanley. Moreover, Tesla’s market share of EVs in the US looks like General Motors’ circa 1955: a whopping 56%.
But while sales are up, Tesla’s dominance is down. Last year, the automaker had 78% of that EV market. (Remarkably, it has done this while selling just four models: the Models S, X, 3, and Y.)
Word abonnee van Business Insider