• Beyoncé’s fans are lashing out against a UK supermarket chain after it acknowledged jokes about her new Ivy Park x Adidas collection looking similar to its employees’ uniforms.
  • Beyoncé unveiled the new collection in an interview with Elle in December. Almost instantly, the internet was flooded with memes comparing it to Sainsbury’s signature orange-and-maroon uniform.
  • But her fans weren’t happy about Sainsbury’s jumping in on the joke and have since shared screenshots of bad reviews for the store and images of its stock price as revenge.
  • Visit Business Insider’s homepage for more stories.

Some of Beyoncé’s most loyal fans are taking punches at a British grocery-store chain after it acknowledged the similarity between its own store uniforms and her new Ivy Park collection.

UK-grocery chain Sainsbury’s posted an image of its workers’ signature orange-and-maroon uniform on Twitter on Tuesday with the caption “Repping since 1869,” along with a winking face emoji. The tweet was posted a day before Beyoncé’s new collection launched online but several weeks after the internet mocked one of her outfits from the new collection after it was unveiled in an interview with Elle.

Now fans are slamming Sainsbury’s for jumping in on the jokes by sharing screenshots of bad reviews of the store and images of its share price:

https://twitter.com/taeyonce_b7/status/1218235680066809864?ref_src=twsrc%5Etfwhttps://twitter.com/taeyonce_b7/status/1218234125108305920?ref_src=twsrc%5Etfw

Others are urging fans not to take the tweet too seriously: