The global app economy is poised to explode, and the competition for users’ attention is intense.

ComScore recently surveyed app users ages 18-34 about the apps they “can’t go without.” The top 10 includes the likes of Instagram, YouTube, and Gmail.

The list “speaks to a broader insight, which is that millennials seem to recognize the importance of the more functional apps, like Amazon, Gmail and Google Maps,” Andrew Lipsman, the senior vice president of insights and marketing at comScore, told Business Insider’s Tanya Dua.

Surveyed users were asked to choose the top three “most essential” apps they own.

Here are the results:


10. Instagram

Foto: source Christophe Wu

ComScore’s surveyed users who put app in top three “most essential”: 11%


9. WhatsApp

Foto: source mirtmirt/ShutterStock

ComScore’s surveyed users who put app in top three “most essential”: 11%


8. Apple App Store

Foto: Apple CEO Tim Cook giving a presentation on the Apple App Store. source AP

ComScore’s surveyed users who put app in top three “most essential”: 11%


7. Google Search

Foto: A Google Search server. source Flickr/Patrick Lauke

ComScore’s surveyed users who put app in top three “most essential”: 11%


6. Google Maps

Foto: source Getty

ComScore’s surveyed users who put app in top three “most essential”: 14%


5. YouTube

Foto: YouTube Vice President of Product Management Matthew Glotzbach unveils their new paid subscription service YouTube Red source Lucy Nicholson/Reuters

ComScore’s surveyed users who put app in top three “most essential”: 16%


4. Facebook Messenger

Foto: source Paul Sawers / VentureBeat

ComScore’s surveyed users who put app in top three “most essential”: 18%


3. Facebook

Foto: source Reuters

ComScore’s surveyed users who put app in top three “most essential”: 29%


2. Gmail

Foto: source AP

ComScore’s surveyed users who put app in top three “most essential”: 30%


1. Amazon

Foto: Amazon CEO Jeff Bezos source Jason Redmond / REUTERS

ComScore’s surveyed users who put app in top three “most essential”: 35%


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