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  • Apple’s Peter Stern, who reports directly to Eddy Cue, has added to his turf since August 2021.
  • The former Time Warner Cable exec is driving Apple’s subscription businesses including TV+, Sports, and Apple One.
  • Stern is described by former colleagues as “stone-cold brilliant” and forward-looking. 

Figuring out succession planning at the notoriously secretive Apple is like trying to predict the next pope or the next Putin. But inside and outside the tech giant, people are eyeing one cable TV alum who is being positioned for bigger things under Eddy Cue, the company’s longtime Services SVP

Peter Stern, an ambitious former Time Warner Cable executive who’s been at Apple since 2016, is one of 20 execs who report directly to Cue (who in turn reports to CEO Tim Cook). As VP, Services, Stern is responsible for running strategy and operations for multiple growth businesses inside Apple. 

In his early fifties, Stern is viewed internally as one of a tiny handful of top executives — including Jennifer Bailey, VP, Internet Services and Apple Pay — who are possibly being groomed to succeed Cue. 

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