- AMC said its Spiderman-themed NFTs helped drive the second-biggest one day movie ticket sales.
- CEO Adam Aron said on Twitter all 86,000 NFTs were fully committed by late Monday.
- The movie-theater chain has beefed up its meme-stock reputation by diving into the crypto space.
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Spiderman movie sequel "No Way Home" has generated the second biggest one-day ticket sales in AMC Entertainment's history, according to chief executive Adam Aron, who said the blockbuster premiere was thanks in part to the non-fungible tokens based on the superhero movie that it also had on offer.
Ticket sales for the Spiderman movie came within 1.5% of the all-time that was set for a single day with "Avengers: Endgame" in 2019.
AMC Entertainment had partnered with Sony Pictures to offer 86,000 NFTs that come in 100 designs, to its clients and as a reward for those who pre-ordered tickets for the premiere of "Spiderman: No Way Home" on December 16. The offer was only open to members of AMC's customer loyalty programs AMC Investor Connect, AMC Stubs Premiere and its A-list members.
Aron said in a Twitter post on Wednesday that all 86,000 NFTs inspired by the movie starring Tom Holland, at one per qualifying member, were fully committed by late Monday. Winners will get an email by December 22 on how they can retrieve their NFT, which they must redeem by March 1 next year.
"You were right when so many of you suggested movie-themed NFTs," Aron tweeted.
Aron is a social-media savvy executive who regularly interacts with his company's audience in more ways than one. He has launched Twitter polls asking clients which cryptocurrencies AMC should accept as payment, for example.
AMC has immersed itself in the world of digital assets. Aside from the Spiderman NFT offering, the company also allows its customers to pay for tickets and concessions using cryptocurrencies.
AMC now accepts bitcoin, ether, bitcoin cash and litecoin for online payments. It had already accepted crypto for gift card payments.